About Me

Introduction

Dr. (Mrs.) Dilogini Sangarathas is a distinguished academic and Senior Lecturer in Marketing at the University of Jaffna, Sri Lanka. She earned her PhD in Marketing from the University of Jaffna in 2020, following an MBA from Rajarata University of Sri Lanka in 2018, and a Bachelor of Business Administration with First Class Honors in 2014. Her research interests encompass MarTech, digital marketing, mobile marketing, women entrepreneurship, and consumer behavior. Beyond her teaching and research roles, Dr. Sangarathas has significantly contributed to curriculum development, notably in revising the BBA Honours Degree Programme and proposing new diplomas in Digital Marketing and Entrepreneurial Finance. She has held various administrative positions, including Chairperson of the Research and Education Committee at the Centre for Gender Equity and Equality and Student Counsellor at the University of Jaffna. Her dedication to advancing marketing education and promoting gender equity underscores her commitment to both academic excellence and societal betterment