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Research & Publications

Explore the academic and research contributions of Dilogini Sangarathas, focusing on her work in Digital Marketing, Consumer Behaviour, etc, including peer-reviewed publications, innovative methodologies, and impact within the scholarly community.

  • Shivany, S., Dilogini, S., Jegashini, K., & Thasika, T. (2024). Fostering Gender Equality in Higher Education: Integrating Outcome-Based Measures into Reviews Manuals to Enhance the Quality Assurance in Sri Lankan State Universities.
  • Sumangala, F., & Dilogini, S. (2024). Gendered Perspectives on Omnichannel Marketing in Micro and Small and Medium Enterprises (MSMEs): A Pilot Study of Northern Sri Lanka.
  • Dilogini, S., & Shivany, S. (2024). Exploring the challenges of augmented reality applications in sustainable digital marketing: a case study of arts and crafts micro, small, and medium enterprises in Sri Lanka.
  • Lambert, A. D. A., Uthayakumar, A. D. A., Bandara, A. M. S. L., Bamunusinghe, B. A. I. K., Geerththana, B., Wijerathna, C. N., … & Dilogini, S. (2024). From traditional to digital: empowering sun mixture through University-community development participatory action research.
  • Liyanage, H. L. M. K., Kanchana, H. P. G., Prabhashana, I. G. T. S., Fernando, J. T. S., Pirashanthiny, K., Dulanjana, K. M. T. N., … & Dilogini, S. (2024). Digital transformation of traditional restaurant micro, small, and medium enterprises (MSMEs) in Sri Lanka: University-community development participatory action research.
  • Danuyal, M., Ramyah, M., Karunarathna, M., Senadeera, N. A. S. L., Sandunika, N. E. P. N., Dasanayaka, N. G. K. G. N., … & Dilogini, S. (2024). University-community Development participatory action research on digital marketing adoption by Royal animal hospital.
  • Rosangeline, S., Vithursiya, S., Neojetha, T., Niranchana, S., Wimash, R., Lasindu, T. G. R. M., … & Dilogini, S. (2024). A roadmap in enhancing digital marketing capabilities at Saidiha multi products: University-community development participatory action research.
  • Sriragabairavi, T., Karunarathne, U. G. D. G., Bandara, U. G. S. N., Prabhath, W. S., Devindika, W. P. G. V., Waththegedara, W. G. I. H., … & Dilogini, S. (2024). Practical execution of digital marketing for natural beauty: University-community development participatory action research.
  • Dilogini, S. (2024). Optimizing the Effectiveness of Memorandums of understandings (MOUs) through Omni-channel marketing: insights from Sri Lankan universities and professional organizations.
  • Erandathi, W. M. S., Wijerathna, W. M. I. W., Piyumal, W. N., Wijekoon, W. M. U. D., Wijewardhana, W. A. C. H., Perera, M. S. P., … & Dilogini, S. (2024). Exploring the path to digital marketing in MSMES: University-Community Development Participatory action Research.
  • Shivany, S., Dilogini, S., Jegashini, K., & Pathmaraj, P. (2024). The Emerging Digital Ecosystem of Online Marketing for Startups in the Covid-19 Era: Insights from Northern Province Sri Lanka.
  • Dilogini, S., & Kajanthy, V. (2024). Harnessing Omni-channel Marketing Strategy for Digital Transformation in Sri Lankan Women-led Micro, Small and Medium Enterprises.
  • Kuganesan, P., & Dilogini, S. (2024). 5S System as a Tool for Sustainable Public Sector Governance: A Case Study of Jaffna District Urban Councils in Sri Lanka.
  • Dilogini, S. (2024). Do arts and crafts entrepreneurs in Sri Lanka have misconceptions about omni-channel market-ing technology? A case study approach.
  • Dilogini, S. (2024). Do we need to understand the specific challenges related to omni-channel marketing technology among SMEs in Sri Lanka?.
  • Thasika, T., & Dilogini, S. (2024). Are e-learning challenges adequately addressed in Sri Lanka’s rural communities? A qualitative study.
  • Sharangan, S., & Dilogini, S. (2024). Assessing challenges and facilitators to the adoption of digital payment gateway systems in Sri Lanka: a comparative analysis with global trends.
  • Dilogini, S., Grace, H. H., & Thasika, T. (2024). Exploring The Mental Health and Well-Being of Public Healthcare Workers (HCWs) Amid Economic Crisis in Sri Lanka.
  • Sangarathas, D., Shanmugathas, S., & Malkanthie, M. A. A. (2024). Does current pre-experience matter? A study of customer perceived characteristics and MarTech usage behavior of mobile banking application users in Sri Lanka. Asian Journal of Marketing Management, 3(01)
  • Sangarathas, D. (2023). Does the current pre-experience in FinTech trigger MarTech usage behaviour? A literature review and pilot study in the context of relationship marketing. Asian Journal of Marketing Management, 2(02)
  • Dilogini, K., & Thasika, Y. (2018). Where the optimal balance is between public and private jobs: a qualitative study of graduates from university of Jaffna. Journal of Business Studies, 5(1)
  • Dilogini, K., & Shanmugathas, D. M. (2017). Exploring the model for consumer characteristics linked with technology marketing. International Journal of Business, Social and Scientific Research, 6(1), 27-36

  • Dilogini, S., Hensman, G. H., and Thasika.Y. (2024). Exploring the mental health and well-being of public healthcare workers (HCWs) amid economic crisis in Sri Lanka, Proceedings of 8th CIPM International Research Symposium 2024
  • Thasika.Y., Hensman, G. H., and Dilogini, S. (2023). Impact of Post Covid 19 outbreak in MSME Sector in Sri Lanka. Proceedings of Jaffna Science Association. Vol 29 (1). pp.41
  • Grace, H. H., Kajanthy, S., Dilogini, K., & Shivany, S. (2017). Exploring the model for multimedia messaging services for special context. Proceeding of the International Conference on Advanced Marketing, Vol. 1, 2017, pp. 16-26
  • Grace, H. H., & Kurunathan, D. (2017). International chamber of commerce (ICC) code on advertising practices and Sri Lankan advertisements, Proceedings of International Conference on Contemporary Management – 2017 (ICCM – 2017), pp 677-685
  • Dilogini, K., & Shanmugathas, D. M. (2016), Framework of technology in marketing world: A theoretical review, 13th International Conference on Business Management (ICBM), University of Sri Jayewardenepura, Sri Lanka, pp 637-651
  • Nishanthini, A., Dilogini, K., & Thasika, Y. (2016). Economic performance measure for creating shareholder’s value: a study of selected manufacturing companies in Colombo stock exchange, 5th Annual International Research Conference- 2016 Faculty of Management and Commerce- SEUSL, pp 58-65
  • Thasika.Y, Dilogini.K, & Nishanthini.A. (2016). A study on green human resource management practices in Jaffna. Proceeding of Jaffna University International Research Conference (JUICE 2016), 114–121
  • Kajotha.V, Sangarathas.T, & Dilogini.K. (2016). Implications of Green Practices in the Hotel Industry: A study in Jaffna District. Proceeding of Jaffna University International Research Conference (JUICE 2016), 86–94
  • Kurunathan, D., and Hensman, G. H., (2014). The Impact of Promotional Mix Elements on Brand Equity: Banking Sector (Banks in Jaffna Peninsula), Proceedings of International Conference on Contemporary Management – 2014 (ICCM – 2014), pp 807-816

  • Presented a paper titled “Out” Or“Not Out” in Higher Education: The Lived Experiences of a Transgender Student at Research Symposium on Gender Equity and Equality [RSGEE-2022], University of Jaffna held on 28th of October 2022
  • Presented a paper titled ‘Pre-Experience as a matter of current MarTech usage behavior in the FinTech organization at the Doctoral Colloquium – 2021 Faculty of Management Studies and Commerce, University of Jaffna, held on 29th and 30th April 2021
  • Presented a paper titled “Patterns of Women entrepreneurship: A qualitative study in Sri Lanka” at 16th International Conference on Business Management (ICBM – 2019), Monash University, Australia
  • Presented a research paper on the title “customers’ characteristics and MarTech usage behavior in the paradigm of the intention-behavior gap in Sri Lanka” at the Doctoral Colloquium PIM Annual Research Conference – 2019 (PIMARC), held on 29th November 2019
  • Presented a paper titled customers’ characteristics of behavior to use tech – marketing in banks: Propositions for future research at 2nd Research Conference on Business Studies RCBS (2018) held on 20th September 2018, Faculty of business studies, Vavuniya Campus of the University of Jaffna, Sri Lanka
  • Presented a paper titled “DOI and e-CRM of licensed commercial banks: The literature review and future research propositions” at 2nd Research Conference on Business Studies RCBS (2018) held on 20th September 2018, Faculty of business studies, Vavuniya Campus of the University of Jaffna, Sri Lanka
  • Presented a research paper titled Role of Marketing department of University of Jaffna in boosting micro marketers in an unethical business environment in the 2nd International Conference on Contemporary Management held on 11th and 12th June 2015